HMV Identity System

A self-directed final major project for the last year at college which was to emulate a live client assignment. Focusing on crafting a logomark which would still be recognisable to the existing customer base but would appeal to a new and younger market. In addition to this, expanding and creating upon the existing materials and pieces that HMV currently use in its store and online. Therefore, placing an emphasis on the colours (pink, black and white) to unite all artwork and elements to link to HMV. This can be seen with the logo being applied across a wide range of mediums like advertising, mobile app and internal pieces.